Before & after
Flip between the site Yumeya had and the one we built. Same business, same products — a completely different reason to stay.
- ✓ Full-bleed food photography, not clip art
- ✓ Menu and locations readable on a phone
- ✓ Reservations booked on-site, not by phone
- ✓ Built for six locations, not one
The problem
Yumeya Steak & Sushi House runs six locations. The old website was a fixed-width page built for a desktop monitor, and finding the right location’s phone number meant scrolling and squinting.
There were no photographs of the food — the single most persuasive thing a restaurant has. The menu existed, but not in a form anyone could read on a phone.
Booking a table meant calling during opening hours. Anyone deciding where to eat at nine in the evening simply went somewhere else.
What we changed
The food is the page
Full-bleed photography of the actual dishes replaced the clip art. A restaurant site sells an appetite before it sells anything else.
A menu that works on a phone
The menu and all six locations are readable on the screen people actually hold, without pinching or zooming.
Book on the site
Reservations are made on the page in a couple of taps, at any hour, instead of during phone hours only.
One page per location
Each location has its own address, hours and directions — which is also what Google needs to show the right branch to a nearby searcher.
The result
Yumeya can now take a booking from someone standing on the street at nine in the evening — which is exactly when people decide where to eat, and exactly when the old site was useless.